posted by Karl Long
At the Forrester Consumer forum David Armano successfully goaded me into doing a podcast, with his promise of creating a logo for me, and the condition that he can be my first guest i acquiesce. His suggestion was to call it “The long and the short of it”, which I kind of like, it plays nicely off my last name, and seems like an appropriate homage to one of my favorite podcasts, American Copywriter. The connection is of course the infamous American Copywriter drinking game which is you take a drink any time someone says “The long and the short of it” amongst other things.
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