The Future of Advertising, Communications, and Media

Business Development Institute and PR Newswire have partnered together to produce several conference focused on future trends of communications.  Over 2,000 communications professionals from the PR, advertising, marketing, media and technology industries have attended our past events.

We have joined again to bring to you a full day conference entitled, Convergence 2007: The Future of Advertising, Communications, and Media at The Graduate Center/CUNY 365 Fifth Avenue in

New York City

. This conference will gather the best and brightest minds to explore how the communications industry is converging.  The internet's impact on advertising, pr, and media continue to create major changes in the way organizations and individuals interact.  Businesses and consumers are embracing social media, web video, and environmentalism.  Communications professionals are challenged more than ever to measure ROI on their initiatives while embracing new and sometimes immature cutting edge tactics.   We will explore case studies and provide a platform for highly regarded thought leaders to share their successes, failures and lessons learned.  We will also invite the best of breed product and solution providers to share their perspectives on the changing face of communications.

The days events will feature case studies presented by Heather Oldani, Director of Communications, McDonald's, Melissa Keklak, PR Director, Casio, Geoff Cook, CEO, myYearBook.com followed by breakout sessions with speakers such as Michael Clemente, Executive Producer, ABC News, Jason Rissman, Google, Bruce Ertmann, Corporate Manager - Consumer Generated Media, Toyota Motor Sales, U.S.A., Inc. and more from the communications spectrum. These breakout sessions will specifically focus on Measurement & ROI, Authentic Communications - Examining Social Media and the Online Conversation, Web Video - The Corporate Communications & Advertising Opportunity, and Green Communications and Corporate Social Responsibility.

For more information on the conference go to http://bdionline.com/convergence2007

If you have any comments, questions, or a contribution of knowledge towards the topics at hand, they are utterly appreciated.