Accountable Mass Media

Well, don't these words - Accountable & Mass media present an irony of sorts to you? 

Yes, surely this has been the way things have been happening for last 3-4 decades. Mass marketing has never been accountable. It's never been addressable 'one household at a time' too. Either, it was not possible or it was too expensive to do it. Technology is surely breaking down these myths and introducing possibilities like never before. Take a look at how this happening or expected to unfold in the near future:

to read more go to: http://customerworld.typepad.com/